Trademark Protection for Artificial Jewellery Businesses on Instagram & E-Commerce
August 17, 2025
When Aditi first started her artificial jewellery brand on Instagram, it was just a hobby. She would post pictures of her handmade earrings and necklaces, respond to DMs, and ship orders wrapped in colourful paper. To her surprise, her page grew rapidly influencers tagged her brand, and within a year she launched a simple e-commerce website.
Her jewellery was stylish, affordable, and perfectly suited to Instagram trends. Customers trusted her brand, and orders poured in. But then came the shock.
One morning, a loyal customer messaged her, “Why are your designs being sold at half the price on another page?” Aditi was stunned. A competitor had copied her brand name with a slight spelling change, used a similar logo, and started marketing identical-looking jewellery online. Customers were confused- was it the same brand or a duplicate? Worse, some disappointed buyers from the fake brand left negative reviews that damaged Aditi’s reputation.
This is not an isolated story. In the artificial jewellery business, especially on Instagram and e-commerce websites, copying is rampant. The only effective shield a brand owner has is a trademark.
Why Trademark Protection Is Essential
Brand Recognition and Exclusivity
Your name and logo are the first things a customer notices. A trademark gives you exclusive rights to use them, ensuring no one else can trade under the same or deceptively similar identity.
Legal Enforcement
The Trade Marks Act, 1999 empowers you to take legal action against imitators. Without registration, your options are limited and defending your brand becomes a costly, uphill battle.
Building Customer Trust
In the digital era, trust equals sales. A registered trademark assures customers on Instagram, Flipkart, Amazon, or your own website that they are buying from an authentic, recognized business.
Long-Term Value
Jewellery designs may change with trends, but your brand identity remains. A trademark transforms your name into an intangible asset, one that adds business valuation if you ever expand, seek investors, or franchise.
Trademark Classes for Artificial Jewellery
Choosing the correct classes is as important as filing the application itself:
Class 14: Covers jewellery, imitation jewellery, precious metals, and ornaments- this protects your actual product.
Class 35: Covers retail, wholesale, and online trading of jewellery- this protects your selling activity via Instagram, e-commerce websites, and other online platforms.
Registering in both ensures that your product and your selling model are equally protected.
What to Register: Wordmark vs Device Mark
Wordmark: Protects the name of your brand in plain text (e.g., “Shimmerline Jewels”). It gives you wider protection, as it prevents others from using the same or similar name in any style or font.
Device Mark (Logo): Protects your logo, symbol, or stylized version of your brand. This is especially important if your logo is prominent on packaging, Instagram highlights, or product tags.
Tagline (Optional): If you use a catchy slogan such as “Every Story Needs Sparkle”, it can also be trademarked to secure your unique positioning.
The best practice for jewellery businesses is to file both Wordmark and Device Mark under Class 14 and Class 35, covering your name, your logo, and your selling activity.
Running a jewellery business online already demands creativity, marketing, and logistics. Legal protection often feels complex and overwhelming for entrepreneurs. That’s where IP Master comes in.
At IP Master, we specialize in helping jewellery entrepreneurs protect their brand identity through tailored trademark strategies. We ensure:
Correct identification of trademark classes for your business
Filing for both wordmark and device mark for maximum coverage
Monitoring for potential infringements or misuse of your brand
With the right protection in place, you can focus on what you do best: designing jewellery that shines- while your brand remains safe, secure, and exclusively yours.
✨ Every jewellery piece tells a story. Let IP Master make sure your brand name tells one too: authentic, protected, and unforgettable.
Author: Siju Rajan
Registered Trademark agent
WhatsApp: +91 7012431293