Special Marks: Protection Beyond the Ordinary

Not all trademarks are words or logos. In today’s brand-driven world, even sounds, shapes, colors, and reputations can become legally protectable assets, if handled with the right legal strategy.
At IP Master, we help businesses secure protection for non-traditional trademarks and navigate the complex legal process of getting recognized as a Well-Known Mark by the Indian Trade Marks Registry.
If your brand has grown beyond just a name into a symbol, tune, color, or even cultural identity, we help protect it.

What Are Special Marks?

Special marks include non-traditional identifiers that go beyond standard wordmarks or logos. These include:

Sound Marks (e.g., audio jingles, tunes like the ICICI chime)
Colour Marks (distinctive colour combinations linked to your brand)
Shape Marks (product packaging or container shapes)
Three-Dimensional Marks (unique 3D forms of goods)
Well-Known Marks (marks recognized by the public at large across industries)

These types of marks require strong evidence, legal argumentation, and often additional scrutiny by the Trademark Office.

Our Services for Special Marks

At IP Master, we provide legal and strategic support to help you:

File and register sound, color, shape, and 3D marks
Prepare and submit detailed documentation and visual/audio specimens
Assess distinctiveness and registrability of special marks
Apply for recognition of your trademark as a ‘Well-Known Mark’ under Indian law
Draft and file affidavits, evidence, and legal representations for recognition
Monitor and defend special marks once registered

Every application is handled by registered IP professionals with real experience in non-traditional trademark filings and high-value brand protection.

Who Needs This?

🛍️ Established brands with wide public recognition
📱 Digital or media-first brands using sound or motion cues
🍫 FMCG and D2C brands with distinctive packaging or colours
🧾 Businesses looking to elevate their IP to a national recognition status
⚖️ Companies already facing imitation or dilution risks

✅ Expert Filing of Non-Traditional Marks

✅ Legal Guidance for Well-Known Mark Recognition

✅ Handled by Trademark Agent with Brand Strategy Insight

📩 If your brand identity goes beyond just a name, protect it accordingly. Let’s file your special mark.